The Fund-It/BenefitBar Personalized Toolbar Program is a great supplement to your existing resource development efforts. This passive, 24/7 program is a fully-integrated resource development solution, putting your organization at the receiving end of new, nearly permanent revenue streams with absolutely no pressure on your current donor pool. This is because all revenues are third-party, “other people’s money” revenues.
This opens the door to supporters at every socio-economic level, vastly multiplying the numbers of eager participants. Those who might never have been able to afford to contribute directly become ambassadors for your organization. Now, anyone with a computer has the opportunity to make a meaningful financial impact on your organization.
With the Fund-It/BenefitBar Program, neither you nor your supporters will be asked to buy or sell anything. There is no start-up fee; and nothing taken out of your budget. This is remarkable, considering the fact that this program could easily put $5,000, 10,000, $25,000 or more into your budget year in and year out.
One of the most difficult challenges in any campaign is that of overcoming inertia. When planning an event, from the simplest bake sale or walk-a-thon to the most far-reaching donor initiative, your organization is immediately in conflict with two forces: Schedule conflicts and existing habits.
If you seek to stage an event, there will be people who cannot participate due to schedule conflicts. Attempts to resolve schedule conflicts cause anxiety and even resentment among supporters and the staff members whose job it is to “make it work.”
Likewise, business partnership programs are famous for unfulfilled promise. Programs such as “Eat at Joe’s Hamburger Stand on Tuesday nights, and Joe will give 10% of the proceeds to our organization” rarely succeed. Buying habits are just too difficult to influence. Supporters end up eating at “Fred’s,” then driving past “Joe’s” and feeling guilty.
On the one hand you have schedule conflicts causing anxiety and resentment, and on the other hand you have business partnership programs that foster guilt. The truth is that both instances make the case for the Fund-It/BenefitBar Program. The reason is simple.
It’s not about changing. It’s all about having your supporters continue to do what they’re doing anyway—surfing the internet. Or more accurately, searching the internet.
Supporters are invited to make their Yahoo searches by way of a custom Yahoo! Fund-It/Benefit Bar personalized toolbar that they install on their own computers. The Fund-It/BenefitBar toolbar waits patiently at the top of their screen displaying your organization’s name and special design. When it’s time to search the toolbar is ready to work. And every time your supporters search, and click on a sponsored link, your organization receives ten cents. “A Dime Every Time”.
How It Works
When your organization enrolls in the Fund-It/BenefitBar Program, you and your consultant—the person who introduced you to the program—will create a custom Fund-It/BenefitBar toolbar and a personalized web site to support your new Fund-It/BenefitBar initiative. You simply direct your supporters to that web site, which explains the program, walks them through downloading and installing the search bar, and answers questions for them. No meetings, rallies or in-service days required! The web site handles virtually all the support. But it does far more than that. It is also a powerful motivational tool.
Because it tracks your supporters’ activity, your site will give you all the information you need to encourage them. In fact, the web site automatically sends motivational messages to your supporters, thanking them for their support and gently, tastefully encouraging them to spread the good word about supporting your organization through the Fund-It/BenefitBar Program. This brings more users, and more dimes.
Where does the money come from? Search engine companies such as Yahoo! earn money on a pay-per-click basis. They offer free search services to the entire world. Naturally, advertisers want to appear at the top of those search result lists. The top positions are referred to as “Sponsor Results.” Each click on a Sponsor Result link triggers a small payment from the advertiser to the search engine company. Last year those small payments added up to over seven billion dollars in sales for Yahoo!. Still, Yahoo! wants to increase its market share and take some of the other search engines' almost twenty billion in annual revenue. They would like to reward the organizations that help them get some of that market share. In other words, they’re willing to pay for your help. When organization gets people clicking on sponsored links, Yahoo! will happily diverts $ .10 of each payment directly to your organization.
The Fund-It/BenefitBar personalized is simply the tool that allows Yahoo! to track which organization is responsible for those clicks. It tells them who gets the dime every time!
Stacking Up the Dimes
The average computer user does three search & clicks a day-that would be $ .30 to your organization. If your organization has 100 members, that would be $30/day. But what about family and friends of members? Many organizations "touch" over a thousand people. With a thousand supporters using your personalized toolbar and making just three searches & clicks a day on sponsor results, your organization would have a revenue stream of $300 per day. That's $9,000/month-over $100,000 a year!
And the Fund-It/BenefitBar toolbar stays on your supporters’ computers. You will never need to restart this campaign or remind people why they have the barAdd your content her.
Ready to sign your Organization up and start earning much needed financial support? Click Here.
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